Elevating a successful project marketing brand to reflect their expertise and people-driven dedication.
Project
Ace Project Marketing Group
Year
2022
Services
Branding
Motion Graphics
Web Design
Client
Ace Project Marketing Group
Polished, confident and smart—yet understated and humble.
When I was introduced to Ace, it was clear to me that they were a company that highly values their partners and clients. A major goal of this brand identity was to not only attract these clients, but to create an identity that would inform the quality of brand and marketing work for their future clients. Being experts in their field, the brand was centred around communicating credibility through a polished and confident aesthetic while still feeling approachable and down-to-earth.
In a highly competitive market, the design had to be able to stand out in its own unique way and play to its strengths. The biggest challenge was striking that fine line between showcasing the value and success of Ace without feeling high and mighty. In the brand visual, you can see the juxtaposition between the bold aesthetic and colours with the use of simplicity in geometric shapes. This combination brought a unique personality to Ace’s brand and reflected their authentic nature.
Stone Grey
Pantone® Process Black C 80%
C66 M59 Y58 K40
#494949
Logo design & animation
The visual is based off of clean, geometric forms creating a modern aesthetic. Using repetition of circular forms in the letter structure establishes a balance and rhythm within the identity. The use of lowercase letters communicates the approachability and people-driven nature of the company. Letterforms used in Ace passively imply a stencil relating to the early stages of a project — blueprints, sketches and ideation. The colours used in the palette were inspired by the previous Ace visual identity — leveraging existing brand equity, while elevating the overall look and feel.
Website design
When bringing the new Ace visual identity into the website design, we were tasked with creating a website that clearly communicated who Ace is and what they do. The home page showcases the services, success stories, featured projects and a news feed with the latest updates and stories from Ace.
The pages throughout the site are structured to make it easy for the user to explore Ace’s range of work and filter information to find exactly what they are looking for. Subtle animations are used throughout the site to bring it to life, reinforce the brand and engage the user.
Hayley will elevate your project and help bring your vision to life. She brings a great deal of attention to detail to everything she tackles and cares deeply about the quality of her work, no matter the project or task.
— Chelsea Montgomery, Creative Director at Ace Project Marketing Group
